When a company wants to create a second website, whether to showcase its content in a new language or to launch a new product/service within the same business, the question arises: which URL should this website appear under? In this article, I will try to explain this, primarily from an SEO perspective. Objective The first … Read more
When you have a WordPress website or online store, one of the critical aspects of its operation is the plugins it uses. If these plugins don’t meet certain quality standards, your website will be compromised on several levels: security, functionality, and performance. This can negatively impact SEO and the overall functionality of the website or … Read more
Many companies want to run ads to generate leads, so they use platforms like Google Ads, Meta Ads, and TikTok Ads, specifically to set the lead generation objective (sometimes called potential customers or sales leads). The lead generation objective has the advantage of displaying forms directly on the platform (with pre-filled fields) without requiring the … Read more
Many companies and businesses that want to rank well in search engines or AI programs implement a series of SEO actions to improve the ranking of their websites or online stores. However, among these actions are some controversial techniques, such as the creation of external links, which are highly regulated in the industry (especially the … Read more
With updates to Google’s AI Mode, many news stories, rumors, and opinions have emerged about the feature. One of the most widespread theories circulating online is that AI Mode will replace the traditional Google search engine. In this article, we’ll discuss what official Google sources say about this topic. Google’s AI Mode According to Google … Read more
Many companies and businesses want to communicate with their contacts on WhatsApp Business, but they make the mistake of sending messages that result in penalties for violating WhatsApp’s spam rules. Below, I will explain the main benefits of using WhatsApp Business “statuses,” as well as share some personal/professional experiences on the subject: What are WhatsApp … Read more
Many businesses that want to communicate with potential customers on WhatsApp make the mistake of not understanding the concept of “conversation” and the time frame associated with it, which can lead to penalties from WhatsApp for sending spam or unsolicited messages. In this article, I will explain the concept of “conversation” within WhatsApp Business and … Read more
Currently, many companies and businesses want to learn about TikTok’s rules, especially to comply with them when contacting potential customers. However, instead of consulting the original sources (TikTok’s rules) or qualified professionals, many people use AI programs (like ChatGPT) to verify the legality of an action, which can be counterproductive, as we will see below. … Read more
Many companies and businesses that want to rank their websites or online stores make the SEO mistake of choosing the wrong Content Management System (CMS). In this article, I will explain why this decision is one of the most important for SEO. Advantages of using a CMS Among the main advantages of a CMS compared … Read more
Many businesses experiencing negative search engine results want those results to disappear or become less visible. In this article, I will explain what SEO work entails to counteract negative search engine results. Negative Search Engine Results Negative search results typically result from an online reputation crisis. These results can affect various aspects of a business, … Read more