Many businesses use Google Search Console to measure the organic search traffic to their website or online store. However, many social channels also appear in Google search results, but this information is often not measured. In this tutorial, we’ll explain how to add a social channel to Google Search Console to measure organic search traffic … Read more
A hack of an ad account is a major blow to any company or business, as it can seriously compromise its operations. One of the first steps to counteract these types of attacks is to scan our computers or devices with antivirus software to detect any malware or viruses. However, the question always arises: How … Read more
Many AEO or GEO mistakes are made by businesses starting to rank their websites, blogs, or online stores on various artificial intelligence (AI) assistants such as ChatGPT, Grok, Perplexity, and Claude, among others. This article will cover the most common errors companies make when trying to rank for AI: Forgetting SEO or Thinking SEO Doesn’t … Read more
Some advertisers whose campaigns are rejected on Meta Ads occasionally see a message on their ad platform stating that the rejection is due to non-compliance with rules related to the sale of animals, both endangered and non-endangered species. This article will explain what this Meta Ads rule entails. Purpose of the Rule The purpose of … Read more
Many people running campaigns on Meta Ads find their accounts have been penalized or deleted due to rules related to AI-generated or AI-edited videos. Below, we’ll learn more about these Meta Ads rules. Purpose of the Rule The purpose of the guidelines on AI-generated and AI-edited videos is to regulate all advertisers that use AI-generated … Read more
When a company wants to create a second website, whether to showcase its content in a new language or to launch a new product/service within the same business, the question arises: which URL should this website appear under? In this article, I will try to explain this, primarily from an SEO perspective. Objective The first … Read more
When you have a WordPress website or online store, one of the critical aspects of its operation is the plugins it uses. If these plugins don’t meet certain quality standards, your website will be compromised on several levels: security, functionality, and performance. This can negatively impact SEO and the overall functionality of the website or … Read more
Many companies want to run ads to generate leads, so they use platforms like Google Ads, Meta Ads, and TikTok Ads, specifically to set the lead generation objective (sometimes called potential customers or sales leads). The lead generation objective has the advantage of displaying forms directly on the platform (with pre-filled fields) without requiring the … Read more
Many companies and businesses that want to rank well in search engines or AI programs implement a series of SEO actions to improve the ranking of their websites or online stores. However, among these actions are some controversial techniques, such as the creation of external links, which are highly regulated in the industry (especially the … Read more
With updates to Google’s AI Mode, many news stories, rumors, and opinions have emerged about the feature. One of the most widespread theories circulating online is that AI Mode will replace the traditional Google search engine. In this article, we’ll discuss what official Google sources say about this topic. Google’s AI Mode According to Google … Read more