Many businesses that want to communicate with potential customers on WhatsApp make the mistake of not understanding the concept of “conversation” and the time frame associated with it, which can lead to penalties from WhatsApp for sending spam or unsolicited messages. In this article, I will explain the concept of “conversation” within WhatsApp Business and … Read more
Currently, many companies and businesses want to learn about TikTok’s rules, especially to comply with them when contacting potential customers. However, instead of consulting the original sources (TikTok’s rules) or qualified professionals, many people use AI programs (like ChatGPT) to verify the legality of an action, which can be counterproductive, as we will see below. … Read more
Many companies and businesses that want to rank their websites or online stores make the SEO mistake of choosing the wrong Content Management System (CMS). In this article, I will explain why this decision is one of the most important for SEO. Advantages of using a CMS Among the main advantages of a CMS compared … Read more
Many businesses experiencing negative search engine results want those results to disappear or become less visible. In this article, I will explain what SEO work entails to counteract negative search engine results. Negative Search Engine Results Negative search results typically result from an online reputation crisis. These results can affect various aspects of a business, … Read more
Many businesses use WhatsApp to communicate with potential customers and promote their products or services. However, there are several rules governing how we communicate with these people on the WhatsApp Business platform, especially when we initiate the conversation or make the first contact. In this article, I will explain what explicit consent is in WhatsApp … Read more
A couple of weeks ago, a former client contacted me and said, “How are you? Are you still working in SEO and paid online advertising?” I replied that I was, to which he asked, “Hasn’t AI taken your job?” I responded that no, quite the opposite had happened; the demand in those areas had increased. … Read more
Some individuals or companies looking to create a website or online store for their business seek a web developer, but mention something like, “I want a website with SEO.” The question that arises from this request is: Is this realistic? Is it possible for a new website (or online store) to have SEO from day … Read more
On March 18, 2026, many businesses using the WhatsApp Business platform received an email announcing the new WhatsApp contacts list feature, as well as an update to its cloud API terms and conditions, which will take effect on April 2, 2026. In this article, I will try to explain what this update entails. The WhatsApp … Read more
Meta Ads has several rules on its platform; however, some rules related to personal Facebook or Instagram profiles can negatively impact your advertising account. If a personal profile is closed (due to a rule violation), you can lose access to your advertising accounts, fan pages, and other Meta business assets. Below are some personal profile … Read more