Many companies and businesses want to improve the SEO of their social media profiles or channels, primarily to capitalize on traffic from search engines like Google or Bing (which display certain social media posts in their search results). Below, I share some tips for improving the SEO of our social media posts: Social media profile … Read more
Many businesses and companies that receive penalties on their Meta Ads or Google Ads accounts (whether suspended or disabled) make the mistake of filing an appeal “immediately” in hopes of a “quick” fix to continue running their ad campaigns; however, this type of action can end up being counterproductive for the business. Below, I explain … Read more
Many companies and businesses make the mistake of indiscriminately using prohibited search engine optimization (SEO) techniques, which often leads to penalties and lost rankings. In this article, we discuss Google’s decision to remove FAQ rich results from search results and the impact of this measure on other areas, such as AI assistants. Google’s official announcement … Read more
There are instances where a customer’s personal information (publicly available on our website or online store) may violate certain Google SEO guidelines and result in a loss of search engine rankings. This article discusses the guidelines for removing personal information. This article explores these Google policies in greater detail. Policy Objective This policy aims to … Read more
Meta Ads lets you create automated rules that enable your ad account to take specific actions when certain conditions are met; for example, campaigns can automatically turn off when the “cost per action” or “total spend” reaches a specific amount. In this tutorial, we will explain how to create an automated rule in Meta Ads … Read more
Driven by the rise of artificial intelligence programs and many businesses’ interest in ranking within AI assistants—such as ChatGPT, Grok, Claude, Perplexity, etc.—a series of techniques for positioning in AI assistants (AEO/GEO) has emerged. While many of these techniques or strategies may be valid or legitimate, some border on illegality or are of questionable repute, … Read more
TikTok Ads is a key tool for many businesses on the platform. However, companies running campaigns often need to access their ad campaign invoices, as accounting teams require these documents for monthly financial records. In this tutorial, we explain how to access TikTok Ads invoices via the desktop version of TikTok: Company name and tax … Read more
Many companies looking to measure the SEO (search engine optimization) of their website or online store turn to Google Analytics to track organic (non-paid) traffic from search engines. However, this metric is often displayed globally, without breaking down traffic by country. In this tutorial, we will explain how to view organic search traffic “by country” … Read more
Some businesses and companies that promote properties or housing through Meta Ads see a message in their admin panel indicating that their ad was rejected due to housing ad rules. This article will explain what this Meta Ads rule entails. Purpose of the Rule The purpose of this rule is to prevent any form of … Read more
Many businesses running campaigns on Meta Ads want to know how to access invoices for their Facebook, Instagram, or WhatsApp ad campaigns, as these documents are often requested by the business or organization’s accounting team. This tutorial explains how to access your Meta Ads invoices: Business Name and Tax Information It’s important to note that … Read more