What is explicit consent in WhatsApp Business?

What is explicit consent in WhatsApp Business?

Many businesses use WhatsApp to communicate with potential customers and promote their products or services. However, there are several rules governing how we communicate with these people on the WhatsApp Business platform, especially when we initiate the conversation or make the first contact. In this article, I will explain what explicit consent is in WhatsApp … Read more

What is the new “contacts list” feature in WhatsApp Business that will take effect in April 2026?

What is the new contacts list feature in WhatsApp Business that will take effect in April 2026

On March 18, 2026, many businesses using the WhatsApp Business platform received an email announcing the new WhatsApp contacts list feature, as well as an update to its cloud API terms and conditions, which will take effect on April 2, 2026. In this article, I will try to explain what this update entails. The WhatsApp … Read more