Many businesses use Google Search Console to measure the organic search traffic to their website or online store. However, many social channels also appear in Google search results, but this information is often not measured. In this tutorial, we’ll explain how to add a social channel to Google Search Console to measure organic search traffic … Read more
Many AEO or GEO mistakes are made by businesses starting to rank their websites, blogs, or online stores on various artificial intelligence (AI) assistants such as ChatGPT, Grok, Perplexity, and Claude, among others. This article will cover the most common errors companies make when trying to rank for AI: Forgetting SEO or Thinking SEO Doesn’t … Read more
When a company wants to create a second website, whether to showcase its content in a new language or to launch a new product/service within the same business, the question arises: which URL should this website appear under? In this article, I will try to explain this, primarily from an SEO perspective. Objective The first … Read more
When you have a WordPress website or online store, one of the critical aspects of its operation is the plugins it uses. If these plugins don’t meet certain quality standards, your website will be compromised on several levels: security, functionality, and performance. This can negatively impact SEO and the overall functionality of the website or … Read more
Many companies and businesses that want to rank well in search engines or AI programs implement a series of SEO actions to improve the ranking of their websites or online stores. However, among these actions are some controversial techniques, such as the creation of external links, which are highly regulated in the industry (especially the … Read more
With updates to Google’s AI Mode, many news stories, rumors, and opinions have emerged about the feature. One of the most widespread theories circulating online is that AI Mode will replace the traditional Google search engine. In this article, we’ll discuss what official Google sources say about this topic. Google’s AI Mode According to Google … Read more
Many companies and businesses that want to rank their websites or online stores make the SEO mistake of choosing the wrong Content Management System (CMS). In this article, I will explain why this decision is one of the most important for SEO. Advantages of using a CMS Among the main advantages of a CMS compared … Read more
Many businesses experiencing negative search engine results want those results to disappear or become less visible. In this article, I will explain what SEO work entails to counteract negative search engine results. Negative Search Engine Results Negative search results typically result from an online reputation crisis. These results can affect various aspects of a business, … Read more
Some individuals or companies looking to create a website or online store for their business seek a web developer, but mention something like, “I want a website with SEO.” The question that arises from this request is: Is this realistic? Is it possible for a new website (or online store) to have SEO from day … Read more