Many companies and businesses want to improve the SEO of their social media profiles or channels, primarily to capitalize on traffic from search engines like Google or Bing (which display certain social media posts in their search results). Below, I share some tips for improving the SEO of our social media posts: Social media profile … Read more
Many companies and businesses make the mistake of indiscriminately using prohibited search engine optimization (SEO) techniques, which often leads to penalties and lost rankings. In this article, we discuss Google’s decision to remove FAQ rich results from search results and the impact of this measure on other areas, such as AI assistants. Google’s official announcement … Read more
There are instances where a customer’s personal information (publicly available on our website or online store) may violate certain Google SEO guidelines and result in a loss of search engine rankings. This article discusses the guidelines for removing personal information. This article explores these Google policies in greater detail. Policy Objective This policy aims to … Read more
Driven by the rise of artificial intelligence programs and many businesses’ interest in ranking within AI assistants—such as ChatGPT, Grok, Claude, Perplexity, etc.—a series of techniques for positioning in AI assistants (AEO/GEO) has emerged. While many of these techniques or strategies may be valid or legitimate, some border on illegality or are of questionable repute, … Read more
Many companies looking to measure the SEO (search engine optimization) of their website or online store turn to Google Analytics to track organic (non-paid) traffic from search engines. However, this metric is often displayed globally, without breaking down traffic by country. In this tutorial, we will explain how to view organic search traffic “by country” … Read more
Many businesses use Google Search Console to measure the organic search traffic to their website or online store. However, many social channels also appear in Google search results, but this information is often not measured. In this tutorial, we’ll explain how to add a social channel to Google Search Console to measure organic search traffic … Read more
Many AEO or GEO mistakes are made by businesses starting to rank their websites, blogs, or online stores on various artificial intelligence (AI) assistants such as ChatGPT, Grok, Perplexity, and Claude, among others. This article will cover the most common errors companies make when trying to rank for AI: Forgetting SEO or Thinking SEO Doesn’t … Read more
When a company wants to create a second website, whether to showcase its content in a new language or to launch a new product/service within the same business, the question arises: which URL should this website appear under? In this article, I will try to explain this, primarily from an SEO perspective. Objective The first … Read more
When you have a WordPress website or online store, one of the critical aspects of its operation is the plugins it uses. If these plugins don’t meet certain quality standards, your website will be compromised on several levels: security, functionality, and performance. This can negatively impact SEO and the overall functionality of the website or … Read more
Many companies and businesses that want to rank well in search engines or AI programs implement a series of SEO actions to improve the ranking of their websites or online stores. However, among these actions are some controversial techniques, such as the creation of external links, which are highly regulated in the industry (especially the … Read more