Google Ads

Why You Should NOT Appeal a Meta Ads or Google Ads Penalty (Immediately)

by
Why You Should NOT Appeal a Meta Ads or Google Ads Penalty (Immediately)

Many businesses and companies that receive penalties on their Meta Ads or Google Ads accounts (whether suspended or disabled) make the mistake of filing an appeal “immediately” in hopes of a “quick” fix to continue running their ad campaigns; however, this type of action can end up being counterproductive for the business. Below, I explain … Read more

Lead Generation Ads on Google, Meta, and TikTok: Advantages and Disadvantages

by
Lead Generation Ads on Google, Meta, and TikTok: Advantages and Disadvantages

Many companies want to run ads to generate leads, so they use platforms like Google Ads, Meta Ads, and TikTok Ads, specifically to set the lead generation objective (sometimes called potential customers or sales leads). The lead generation objective has the advantage of displaying forms directly on the platform (with pre-filled fields) without requiring the … Read more