Lead Generation Ads on Google, Meta, and TikTok: Advantages and Disadvantages

Lead Generation Ads on Google, Meta, and TikTok: Advantages and Disadvantages

Many companies want to run ads to generate leads, so they use platforms like Google Ads, Meta Ads, and TikTok Ads, specifically to set the lead generation objective (sometimes called potential customers or sales leads). The lead generation objective has the advantage of displaying forms directly on the platform (with pre-filled fields) without requiring the … Read more

TikTok Rules: The “Myth” of the 48-Hour Response Time Limit on TikTok Messages

TikTok Rules: The “Myth” of the 48-Hour Response Time Limit on TikTok Messages

Currently, many companies and businesses want to learn about TikTok’s rules, especially to comply with them when contacting potential customers. However, instead of consulting the original sources (TikTok’s rules) or qualified professionals, many people use AI programs (like ChatGPT) to verify the legality of an action, which can be counterproductive, as we will see below. … Read more