Why You Should NOT Appeal a Meta Ads or Google Ads Penalty (Immediately)

Why You Should NOT Appeal a Meta Ads or Google Ads Penalty (Immediately)

Many businesses and companies that receive penalties on their Meta Ads or Google Ads accounts (whether suspended or disabled) make the mistake of filing an appeal “immediately” in hopes of a “quick” fix to continue running their ad campaigns; however, this type of action can end up being counterproductive for the business. Below, I explain … Read more

Meta Ads Rules Regarding Housing Promotion

Meta Ads Rules Regarding Housing Promotion

Some businesses and companies that promote properties or housing through Meta Ads see a message in their admin panel indicating that their ad was rejected due to housing ad rules. This article will explain what this Meta Ads rule entails. Purpose of the Rule The purpose of this rule is to prevent any form of … Read more

Meta Ads guidelines for AI-generated videos

Meta Ads guidelines for AI-generated videos

Many people running campaigns on Meta Ads find their accounts have been penalized or deleted due to rules related to AI-generated or AI-edited videos. Below, we’ll learn more about these Meta Ads rules. Purpose of the Rule The purpose of the guidelines on AI-generated and AI-edited videos is to regulate all advertisers that use AI-generated … Read more

WhatsApp Business Status: The “Legal” Tool to Reactivate Conversations. Main Advantages

WhatsApp Business Status: The "Legal" Tool to Reactivate Conversations. Main Advantages

Many companies and businesses want to communicate with their contacts on WhatsApp Business, but they make the mistake of sending messages that result in penalties for violating WhatsApp’s spam rules. Below, I will explain the main benefits of using WhatsApp Business “statuses,” as well as share some personal/professional experiences on the subject: What are WhatsApp … Read more

Understanding the Concept of “Conversation” in WhatsApp Business: Is There a Time Window for Sending Messages?

Understanding the Concept of "Conversation" in WhatsApp Business: Is There a Time Window for Sending Messages?

Many businesses that want to communicate with potential customers on WhatsApp make the mistake of not understanding the concept of “conversation” and the time frame associated with it, which can lead to penalties from WhatsApp for sending spam or unsolicited messages. In this article, I will explain the concept of “conversation” within WhatsApp Business and … Read more

TikTok Rules: The “Myth” of the 48-Hour Response Time Limit on TikTok Messages

TikTok Rules: The “Myth” of the 48-Hour Response Time Limit on TikTok Messages

Currently, many companies and businesses want to learn about TikTok’s rules, especially to comply with them when contacting potential customers. However, instead of consulting the original sources (TikTok’s rules) or qualified professionals, many people use AI programs (like ChatGPT) to verify the legality of an action, which can be counterproductive, as we will see below. … Read more

What is explicit consent in WhatsApp Business?

What is explicit consent in WhatsApp Business?

Many businesses use WhatsApp to communicate with potential customers and promote their products or services. However, there are several rules governing how we communicate with these people on the WhatsApp Business platform, especially when we initiate the conversation or make the first contact. In this article, I will explain what explicit consent is in WhatsApp … Read more