Why You Should NOT Appeal a Meta Ads or Google Ads Penalty (Immediately)

Why You Should NOT Appeal a Meta Ads or Google Ads Penalty (Immediately)

Many businesses and companies that receive penalties on their Meta Ads or Google Ads accounts (whether suspended or disabled) make the mistake of filing an appeal “immediately” in hopes of a “quick” fix to continue running their ad campaigns; however, this type of action can end up being counterproductive for the business. Below, I explain … Read more

How to create an automated rule in Meta Ads

How to create an automated rule in Meta Ads

Meta Ads lets you create automated rules that enable your ad account to take specific actions when certain conditions are met; for example, campaigns can automatically turn off when the “cost per action” or “total spend” reaches a specific amount. In this tutorial, we will explain how to create an automated rule in Meta Ads … Read more

Meta Ads Rules Regarding Housing Promotion

Meta Ads Rules Regarding Housing Promotion

Some businesses and companies that promote properties or housing through Meta Ads see a message in their admin panel indicating that their ad was rejected due to housing ad rules. This article will explain what this Meta Ads rule entails. Purpose of the Rule The purpose of this rule is to prevent any form of … Read more

How to Access Your Invoices in Meta Ads

How to Access Your Invoices in Meta Ads

Many businesses running campaigns on Meta Ads want to know how to access invoices for their Facebook, Instagram, or WhatsApp ad campaigns, as these documents are often requested by the business or organization’s accounting team. This tutorial explains how to access your Meta Ads invoices: Business Name and Tax Information It’s important to note that … Read more

Meta Ads guidelines for AI-generated videos

Meta Ads guidelines for AI-generated videos

Many people running campaigns on Meta Ads find their accounts have been penalized or deleted due to rules related to AI-generated or AI-edited videos. Below, we’ll learn more about these Meta Ads rules. Purpose of the Rule The purpose of the guidelines on AI-generated and AI-edited videos is to regulate all advertisers that use AI-generated … Read more

Lead Generation Ads on Google, Meta, and TikTok: Advantages and Disadvantages

Lead Generation Ads on Google, Meta, and TikTok: Advantages and Disadvantages

Many companies want to run ads to generate leads, so they use platforms like Google Ads, Meta Ads, and TikTok Ads, specifically to set the lead generation objective (sometimes called potential customers or sales leads). The lead generation objective has the advantage of displaying forms directly on the platform (with pre-filled fields) without requiring the … Read more

What is explicit consent in WhatsApp Business?

What is explicit consent in WhatsApp Business?

Many businesses use WhatsApp to communicate with potential customers and promote their products or services. However, there are several rules governing how we communicate with these people on the WhatsApp Business platform, especially when we initiate the conversation or make the first contact. In this article, I will explain what explicit consent is in WhatsApp … Read more

Personal Profile Rules That Can Affect Your Meta Ads Account

Personal Profile Rules That Can Affect Your Meta Ads Account

Meta Ads has several rules on its platform; however, some rules related to personal Facebook or Instagram profiles can negatively impact your advertising account. If a personal profile is closed (due to a rule violation), you can lose access to your advertising accounts, fan pages, and other Meta business assets. Below are some personal profile … Read more