Many companies want to run ads to generate leads, so they use platforms like Google Ads, Meta Ads, and TikTok Ads, specifically to set the lead generation objective (sometimes called potential customers or sales leads). The lead generation objective has the advantage of displaying forms directly on the platform (with pre-filled fields) without requiring the … Read more
Many businesses use WhatsApp to communicate with potential customers and promote their products or services. However, there are several rules governing how we communicate with these people on the WhatsApp Business platform, especially when we initiate the conversation or make the first contact. In this article, I will explain what explicit consent is in WhatsApp … Read more
Meta Ads has several rules on its platform; however, some rules related to personal Facebook or Instagram profiles can negatively impact your advertising account. If a personal profile is closed (due to a rule violation), you can lose access to your advertising accounts, fan pages, and other Meta business assets. Below are some personal profile … Read more