Many companies and businesses want to communicate with their contacts on WhatsApp Business, but they make the mistake of sending messages that result in penalties for violating WhatsApp’s spam rules. Below, I will explain the main benefits of using WhatsApp Business “statuses,” as well as share some personal/professional experiences on the subject: What are WhatsApp … Read more
Many businesses that want to communicate with potential customers on WhatsApp make the mistake of not understanding the concept of “conversation” and the time frame associated with it, which can lead to penalties from WhatsApp for sending spam or unsolicited messages. In this article, I will explain the concept of “conversation” within WhatsApp Business and … Read more
Many businesses use WhatsApp to communicate with potential customers and promote their products or services. However, there are several rules governing how we communicate with these people on the WhatsApp Business platform, especially when we initiate the conversation or make the first contact. In this article, I will explain what explicit consent is in WhatsApp … Read more
On March 18, 2026, many businesses using the WhatsApp Business platform received an email announcing the new WhatsApp contacts list feature, as well as an update to its cloud API terms and conditions, which will take effect on April 2, 2026. In this article, I will try to explain what this update entails. The WhatsApp … Read more