Time to results<\/strong><\/td>Short term (days or weeks)<\/td> Medium-to-long term (months or years)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nAs we can see, these are two different profiles. Can a web developer have SEO knowledge? The answer is “yes,” but this knowledge may be limited or basic, so the results in these areas won’t be as expected.<\/p>\n\n\n\n
<\/span>Time to see results<\/span><\/h2>\n\n\n\nThe most important point between these two specialties is the time it takes to see results. For example, in web development, the result is short-term (days or weeks, possibly up to 1 month) since the final product delivered is the website or online store itself, while on the other hand, in SEO, the result is medium- to long-term (months or years; results are generally seen from the sixth month of work onward). This difference in results is due to SEO being a competitive system in which only the best rank in prominent positions.<\/p>\n\n\n\n<\/span>Example of a marathon runner<\/span><\/h2>\n\n\n\nTo understand the difference between these two profiles, I always use the example of a marathon runner. It’s one thing to register for a marathon and be fit to train (and even have all the necessary equipment), but it’s quite another to consistently finish in the top 5 in every race or competition, as this requires more consistent work, such as training, time tracking\/improvement, nutrition, rest, mental preparation, etc.<\/p>\n\n\n\n
<\/span>About SEO for a New Brand<\/span><\/h2>\n\n\n\nIt’s important to understand that there are several types of ranking: brand-name ranking and ranking for competitive terms, such as informational and conversion searches. Ranking for a brand name (especially when the brand is new and uses a made-up word) tends to be easier because we’re using a word that doesn’t exist. For example, if we have a real estate agency called “Invitusen House,” it’s very likely we’ll appear in certain searches (as soon as the website is created) since that word or phrase “has no competition” because we simply invented it (it didn’t exist before we created it). Because of this, it will be very easy to rank for. On the other hand, a common search term like “houses in Bogot\u00e1” will be much more difficult to rank for, since it has several competitors (who already have an SEO presence), and we’ll only be able to improve our rankings when we become more relevant, which we’ll achieve with SEO work over several months or years.<\/p>\n\n\n\n
<\/span>Is it realistic to create a website with built-in SEO?<\/span><\/h2>\n\n\n\nThe answer to this question is simply no<\/strong>, since SEO is a medium- to long-term endeavor. However, this doesn’t mean that initial SEO work can’t be done when creating a website or online store. For example, an SEO professional can advise on the most suitable structure or hierarchy for the website or online store. A web developer might create website URLs like this:<\/p>\n\n\n\nonline-store.com\/product-planner-personal-black-45<\/strong><\/p>\n\n\n\nonline-store.com\/product-planner-business-blue-30<\/strong><\/p>\n\n\n\nMeanwhile, an SEO specialist might determine that it’s best for the URLs to have a different hierarchy, such as:<\/p>\n\n\n\n
online-store.com\/planners\/<\/strong><\/p>\n\n\n\nonline-store.com\/planners\/personal<\/strong><\/p>\n\n\n\nonline-store.com\/planners\/business<\/strong><\/p>\n\n\n\nTherefore, it’s important to seek SEO advice when creating a website, as this will facilitate future SEO efforts (and save us a lot of headaches). However, it’s important to understand that we won’t be able to rank competitively immediately, but this initial SEO work will make subsequent SEO efforts much easier.<\/p>\n\n\n\n