{"id":214,"date":"2026-09-10T05:47:00","date_gmt":"2026-09-10T05:47:00","guid":{"rendered":"https:\/\/www.josemorenojimenez.com\/en\/?p=214"},"modified":"2026-09-11T02:14:42","modified_gmt":"2026-09-11T02:14:42","slug":"how-to-view-organic-search-traffic-by-country-in-google-analytics","status":"publish","type":"post","link":"https:\/\/www.josemorenojimenez.com\/en\/how-to-view-organic-search-traffic-by-country-in-google-analytics\/","title":{"rendered":"How to view organic search traffic &#8220;by country&#8221; in Google Analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Many companies looking to measure the <strong><a href=\"https:\/\/www.josemorenojimenez.com\/en\/seo\/\">SEO<\/a><\/strong> (search engine optimization) of their website or online store turn to <strong><a href=\"https:\/\/www.josemorenojimenez.com\/servicios\/servicios-de-seo\/analitica-web-seo\/google-analytics\/\">Google Analytics<\/a><\/strong> to track organic (non-paid) traffic from search engines. However, this metric is often displayed globally, without breaking down traffic by country. In this tutorial, we will explain how to view organic search traffic &#8220;by country&#8221; in Google Analytics.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.josemorenojimenez.com\/en\/how-to-view-organic-search-traffic-by-country-in-google-analytics\/#What_does_the_%E2%80%9Corganic_search%E2%80%9D_metric_mean_in_Google_Analytics\" >What does the &#8220;organic search&#8221; metric mean in Google Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.josemorenojimenez.com\/en\/how-to-view-organic-search-traffic-by-country-in-google-analytics\/#How_to_view_organic_search_traffic_in_Analytics\" >How to view organic search traffic in Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.josemorenojimenez.com\/en\/how-to-view-organic-search-traffic-by-country-in-google-analytics\/#How_to_view_organic_search_traffic_by_country\" >How to view organic search traffic by country<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.josemorenojimenez.com\/en\/how-to-view-organic-search-traffic-by-country-in-google-analytics\/#Personal_opinion_and_experience_with_this_metric\" >Personal opinion and experience with this metric<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_the_%E2%80%9Corganic_search%E2%80%9D_metric_mean_in_Google_Analytics\"><\/span>What does the &#8220;organic search&#8221; metric mean in Google Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8220;organic search&#8221; metric in Analytics represents the total traffic generated by various search engines such as Google, Bing, Yahoo, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_view_organic_search_traffic_in_Analytics\"><\/span>How to view organic search traffic in Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First, go to Google Analytics. After logging in, go to the top-left corner and click on the &#8220;statistics&#8221; icon:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng1-1-1024x529.png\" alt=\"Google Analytics statistics icon\" class=\"wp-image-217\" style=\"aspect-ratio:1.9358170416820362;width:710px;height:auto\" srcset=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng1-1-1024x529.png 1024w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng1-1-300x155.png 300w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng1-1-767x396.png 767w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng1-1-1536x793.png 1536w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng1-1.png 1832w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A pop-up window will appear; click on &#8220;Reports&#8221;:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng2-1024x438.png\" alt=\"Google Analytics reports\" class=\"wp-image-218\" style=\"aspect-ratio:2.3379516193700716;width:720px;height:auto\" srcset=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng2-1024x438.png 1024w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng2-300x128.png 300w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng2-768x328.png 768w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng2-1536x656.png 1536w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng2.png 1788w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Next, go to the &#8220;Acquisition&#8221; section and select the &#8220;Traffic acquisition&#8221; option:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng3-1024x482.png\" alt=\"Google Analytics traffic acquisition\" class=\"wp-image-219\" style=\"aspect-ratio:2.124524330013764;width:754px;height:auto\" srcset=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng3-1024x482.png 1024w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng3-300x141.png 300w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng3-768x361.png 768w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng3-1536x722.png 1536w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng3.png 1888w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You will see a statistical chart like the one below, displaying the different traffic sources:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng4-1024x523.png\" alt=\"Google Analytics traffic acquisition chart\" class=\"wp-image-220\" style=\"aspect-ratio:1.9579897772637391;width:761px;height:auto\" srcset=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng4-1024x523.png 1024w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng4-300x153.png 300w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng4-767x392.png 767w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng4-1536x785.png 1536w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng4.png 1844w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you scroll down, you will see data for each traffic source, including the &#8220;organic search&#8221; metric. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_view_organic_search_traffic_by_country\"><\/span>How to view organic search traffic by country<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To view a breakdown of organic search traffic by country, click the &#8220;+&#8221; symbol located to the right of the &#8220;Channel Grouping&#8221; option:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng5-1024x466.png\" alt=\"Google Analytics traffic channel grouping\" class=\"wp-image-221\" style=\"aspect-ratio:2.197470898584708;width:775px;height:auto\" srcset=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng5-1024x466.png 1024w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng5-300x137.png 300w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng5-766x349.png 766w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng5-1536x700.png 1536w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng5.png 1840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A pop-up window will appear; select the &#8220;Geography&#8221; option, followed by the &#8220;Country&#8221; option:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng6-1024x479.png\" alt=\"Google Analytics country filter\" class=\"wp-image-222\" style=\"aspect-ratio:2.1378523708652435;width:753px;height:auto\" srcset=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng6-1024x479.png 1024w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng6-300x140.png 300w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng6-767x359.png 767w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng6-1536x719.png 1536w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng6.png 1842w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A list of results by country will appear, though it will initially show all traffic sources:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng7-1024x468.png\" alt=\"Google Analytics traffic sources by country\" class=\"wp-image-223\" style=\"aspect-ratio:2.18812541694463;width:748px;height:auto\" srcset=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng7-1024x468.png 1024w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng7-300x137.png 300w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng7-768x351.png 768w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng7-1536x702.png 1536w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng7.png 1842w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To display only organic search traffic by country, simply type &#8220;organic search&#8221; into the search bar, and the organic search results categorized by country will appear:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng8-1024x500.png\" alt=\"organic searches by country\" class=\"wp-image-224\" srcset=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng8-1024x500.png 1024w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng8-300x146.png 300w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng8-766x374.png 766w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng8-1536x750.png 1536w, https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/ga-seo-por-paises-eng8.png 1834w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personal_opinion_and_experience_with_this_metric\"><\/span>Personal opinion and experience with this metric<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In my experience, this metric is very useful\u2014especially for businesses with a national or international presence that want to track SEO traffic for a specific country. However, the tool is less precise for city-level traffic; it ranks cities globally (regardless of country), which isn&#8217;t very helpful for a local business. Can you track SEO traffic by country? Yes, but this requires a more advanced feature called &#8220;Custom Reports&#8221; (which I will explain in a future article). Another point to consider: in addition to general organic search traffic, you can also track traffic from a specific search engine (such as Google).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>What are your thoughts on this topic? Can you view organic search traffic by country for your website or online store?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need help with SEO for your website or online store, you can <strong><a href=\"https:\/\/www.josemorenojimenez.com\/en\/contact-us\/\">contact me<\/a><\/strong> via the <strong><a href=\"https:\/\/www.josemorenojimenez.com\/en\/contact-us\/\">following link<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many companies looking to measure the SEO (search engine optimization) of their website or online store turn to Google Analytics to track organic (non-paid) traffic from search engines. However, this metric is often displayed globally, without breaking down traffic by country. In this tutorial, we will explain how to view organic search traffic &#8220;by country&#8221; &#8230; <a title=\"How to view organic search traffic &#8220;by country&#8221; in Google Analytics\" class=\"read-more\" href=\"https:\/\/www.josemorenojimenez.com\/en\/how-to-view-organic-search-traffic-by-country-in-google-analytics\/\" aria-label=\"Read more about How to view organic search traffic &#8220;by country&#8221; in Google Analytics\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,9],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Many companies looking to measure the SEO (search engine optimization) of their website or online store turn to Google Analytics to track organic (non-paid) traffic from search engines. However, this metric is often displayed globally, without breaking down traffic by country. In this tutorial, we will explain how to view organic search traffic &quot;by country&quot; in Google Analytics.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.josemorenojimenez.com\/en\/how-to-view-organic-search-traffic-by-country-in-google-analytics\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Jose Luis Moreno Jimenez - SEO and Ads - Search Engine Optimization (SEO) and Smart Paid Advertising\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to view organic search traffic \u201cby country\u201d in Google Analytics - Jose Luis Moreno Jimenez - SEO and Ads\" \/>\n\t\t<meta property=\"og:description\" content=\"Many companies looking to measure the SEO (search engine optimization) of their website or online store turn to Google Analytics to track organic (non-paid) traffic from search engines. However, this metric is often displayed globally, without breaking down traffic by country. In this tutorial, we will explain how to view organic search traffic &quot;by country&quot; in Google Analytics.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.josemorenojimenez.com\/en\/how-to-view-organic-search-traffic-by-country-in-google-analytics\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/How-to-view-organic-search-traffic-by-country-in-Google-Analytics.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/www.josemorenojimenez.com\/en\/wp-content\/uploads\/2026\/09\/How-to-view-organic-search-traffic-by-country-in-Google-Analytics.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1834\" \/>\n\t\t<meta property=\"og:image:height\" content=\"895\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-10T05:47:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-11T02:14:42+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to view organic search traffic \u201cby country\u201d in Google Analytics - Jose Luis Moreno Jimenez - SEO and Ads\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Many companies looking to measure the SEO (search engine optimization) of their website or online store turn to Google Analytics to track organic (non-paid) traffic from search engines. However, this metric is often displayed globally, without breaking down traffic by country. 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